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Walk #05 Branding the water

Promenade d’Orléans – Source Sauvenière – Pouhon des Artistes The Source Sauvenière is one of the oldest sources in Spa. It was already mentioned in 1559 in the treatise of Gilbert Lymborh, describing the medicinal qualities of its waters. The Duchess of Orléans drank its water and regained her health which added to the fame of the Spa waters. By the middle of the 18th century, the city had acquired an enormous prestige which attracted ever more foreign aristocrats and wealthy visitors. Spa residents scornfully described them as ‘Bobelins’ (idiots), but in reality, these ‘Bobelins’ became the backbone of a local economy that was characterised by the tensions between the hospitality and the export business. The question of the authentication of Spa water was always a main concern. ‘Spa’, the name of the city, became a famous brand name, only to be used by those entrepreneurs that had an exploitation licence of the city.

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Gesture: Walk #05 Branding the water